We all have so many competing, and sometimes conflicting, priorities that it can be difficult to know where to start. But if you’re trying to build a business, a good rule of thumb is to focus on your customers.
Depending on your situation, your ‘customer’ might be internal, external or a subset of these. Think about who exactly your customer is at this point in time. Your customer, might also be your boss, or an investor. (Normally it’s your customers that will ultimately determine your success.)
Then sit and imagine you are that customer. Really put yourself in their shoes and think about their needs, desires and expectations. If they were able to control your actions, what would they like you to focus on?
Of course, the answers will be different depending on where you are with your business.
It could be that the thing they most want is for you to;
- Hire an additional customer support person
- Spend time talking with them to better understand their needs
- Find a way to reduce your prices
- Find new products
- Find a way to incorporate their feedback and make your product better,
- Or any number of other things
Prioritising actions that your customers will notice has huge benefits. Happier customers will typically spend more with you, remain more loyal, refer you to their networks, and become true advocates for your business.
So before you start doing today, take a moment to ask yourself; “what does my customer wish I was doing?”