Modern digital marketing is developing so fast that it sometimes seems complicated to keep track of all the trends that the market offers. Media is full of miscellaneous articles that professionals do not always have time to read. Most often, entrepreneurs even have no time to look for the necessary information on the development of their business. Sometimes, it is quite complicated to spot the highlights among the mass of unnecessary details. And there is no desire to fall for unsuccessful experience in marketing activities.
Here podcasts come to the rescue of entrepreneurs. After all, when there is no time to read, you can listen. However, some podcasts do not differ much from the useless articles that have infiltrated the media. So, what are the top podcasts that every entrepreneur should listen to? We made our list.
1. What Great Bosses Know.
This podcast gives concise, however, detailed lessons on a wide variety of topics: leadership, management, meetings’ productivity, employee motivation, etc. Each episode lasts no more than 5 minutes; it is convenient to listen to and perceive the valuable information. It’s hosted by Jill Geisler – a leadership, management, and news media expert who teaches at Loyola University Chicago’s School of Communication.
2. Entrepreneur on fire.
Podcast based on interviews with entrepreneurs.
The episodes deal with real cases that a real entrepreneur encounters in the process of his professional activities. A listener obtains various tips on creating the right products and services for your audience, increasing traffic on blogs, or how to create an effective 60-second ad video. The mistakes of marketing ventures and their corrections are examined in detail.
This is a podcast from Gimlet Media, which itself is a startup. The channel chronicles the struggle and success of various enterprises throughout their podcasts seasons. Every valuable detail is included, for example, various little nuances within making the very first steps in the business, selling your idea to investors, or determining what will make you stand out among your competitors. While the first two seasons follow stories of starting businesses – Season 1 about the starting of Gimlet Media itself, and Season 2 on a dating company called “Dating Ring” – the third season follows one business story per episode in less detail.
4. Duct Tape Marketing.
This podcast parses information for those entrepreneurs who have already launched their business, but they still need to find more customers and their target audience. The podcast’s topics would be of particular importance for those who want to learn how to promote a business while maintaining a successful balance of investments.
5. Web Marketing That Works Podcast.
Marketing experts Adam Franklin and Toby Jenkins invite entrepreneurs and marketers to their studio, talk about their failures, and tell the truth about what works in their business. Their guests confess and evaluate their business mistakes and reveal the truth about what works on the web. The book “Web Marketing That Works” was written for this podcast. Hosts are also happy to share free marketing templates for entrepreneurs at Bluewiremedia book.
The Traction podcast is dedicated to the early days of startups and provides a convincing look at entrepreneurship development. Actual entrepreneurs take an active part in it, telling about their ups and downs, sharing real stories and working cases. When you start a business, you come face to face with considerable uncertainty. Will my idea catch on? Does anyone want this product? How do I get into this market? How can I create and sell a technical product if I am not technically minded? The answers to all these questions can be found in episodes of this podcast.
7. Hack to Start.
The best marketers in the world know that experimentation is a crucial tool if you want to achieve exceptional results; nevertheless, it’s not always easy to take these bold steps. Hack to Start is a podcast for anyone willing to experiment. This podcast pays great attention to those who bring innovative ideas in the market.
8. Marketing Smarts.
This weekly program with fascinating interviews with various marketers. The peculiarity of the podcast is that it involves marketers from different walks of life to share their stories. This method has proven itself to be successful in finding real information from different areas of entrepreneurship. 30-minute weekly episodes give the necessary impetus and insights from the marketing world and always highlight the most relevant developments.
9. Content Inc.
The trick of this podcast is brevity. Every week there is one episode, the task of which is to teach you a particular lesson. It would be especially useful for those who only dream of starting their own business or have just begun their journey in entrepreneurship. Joe Pulizzi – the host of this broadcast – is the founder of Content Marketing Institute, The prime educational and training organization for content marketing, which organizes the world’s largest events for personal content marketing. If interested, you can find out more on Chief Content Officer magazine, created by this podcast.
10. Marketing School.
In this daily podcast, marketing entrepreneurs Neil Patel and Eric Siu give hands-on digital marketing lessons. Each episode describes the secrets of search engine optimization, working with content on social networks, conversion optimization, and the general tactics of Internet marketing. These tips apply to any industry. Leading podcasts are open to collaboration with any entrepreneur. If you are one of those entrepreneurs who want to talk about their business on the channel, you need to contact Neil and Eric. This is a real chance to share your marketing experience.
And these are the top broadcasts that you should listen to if you are developing your business. No doubt, 2020 has challenged many companies, and now only those with the most advanced information can compete in these difficult business times.
For startup founders, these podcasts will be excellent research material. And for enterprises with an expanded scale, this is a huge help in staying afloat or upgrading your ‘boat’.
Speaking about being on the edge of competitiveness, one should not forget about other marketing tools and platforms, such as Adsy. “Our service offers an excellent chance to expand your business’s marketing opportunities and the growth of personal knowledge in the field of marketing” – Head of Data Research at Adsy.
We can confidently say that those businessmen who use all possible marketing tools and are not afraid of innovation, win the market by conducting their business more successfully.
Use the most efficient tools and stay afloat at any time!