If you’re still looking for the perfect “growth hack” or trying to find that elusive growth hacking strategy that will propel your business into the stratosphere, I’d encourage you to think again.
“Growth hacking” is talked about everywhere – especially if you’re a technology business. It’s seen as the holy grail, the secret to untold growth, and something that all the cool kids are doing.
I must admit, it all sounds very appealing – low-cost, underground, guerilla-style and exciting! However, my experience has shown that “growth hacking” is a misleading concept that will likely divert your attention from what really matters.[Read More…]