Have you ever noticed that there are hardly any businesses that are really known as being fast, good and cheap? Think about the businesses you admire. You might think of some that are good and cheap, but they probably take a long time to respond to you or take a long time to deliver on the work. There are certainly businesses that are good and fast (DHL or that highly responsive accountant you use), but they will no doubt be more expensive than their counterparts. And of course, there are also that are cheap and fast (McD’s), but the quality is not usually their strength. But, and here’s the thing… there’s NO problem with this.
The reason it’s very difficult to think of successful businesses that excel at being good, fast and cheap is because it is practically impossible to do all three attributes well.