Sales will make or break your business. This is an unfortunate truth that many of us fight against, but the sooner you embrace being a sales-focused entrepreneur, the sooner you can make real headway.
It’s not rocket-science – without sales, there’s no revenue and without revenue, there’s no business. There are plenty of examples of businesses with crappy products that succeed mainly because of their great ability to sell, yet there are very few (or no?) examples of businesses that succeed with crappy (or non-existant) sales.