Damn, starting a business is hard! Even though I’ve been here before, it’s still like pulling teeth. Most of the time it feels like taking one step forwards and two steps backwards.
Running an existing business can also be hard work, but with a brand new business (or idea), there’s no momentum pulling you forward. It feels like swimming upstream.
In the thick of this now, I thought I’d take a moment to understand why starting a business is so hard.
As I see it, there are four main challenges to starting a business…